As a child, I was always dreaming about making the world more colorful and brighter. I was drawing and drafting before I found one’s feet. My native language is creativity. Therefore, I started a career as designer gaining over 20 years’ experience in the (fast) fashion and retail industry. I mainly completed my professional journey as designer with New Yorker going through all design-relevant departments finally acting as leader, mentor and coach. Visual communication is my life blood owning a mastermind of retail and product trends having launched approx. 50k products through PLM by 2021. I enjoy developing teams and myself by diving deeply into the roots still keeping an eye on the big picture whilst growing together and with the business. Driving transformation within the creative circle is my dedication. My unique expertise stands out as a leader and mentor scaling the corporate design sector to the next level starting with six colleagues and 400 stores in 2002 culminating in 16,000 employees and 1,100 stores worldwide until 2021. Therefore, I continued my journey as head of design with the start-up brand CLANO aiming to build teams and business from the ground up again. In my spare time, I enjoy taking on new projects as freelance designer as well as drawing and sketching. Since my youth, my favorite hobby is photography whereby my strengths and passion lie in portraits and concert/ festival photography. As my wife surprisingly made herself a dog as her birthday present, I have the honor of doing the morning rounds every day finding interest in dog trainings.